Geanetta “Genie Sweetness” Shaw is a music business executive, catalog administrator, and founder of Genie Sweetness Corporation and NUFF Music GSC, a music business infrastructure company specializing in catalog organization, metadata management, rights administration, distribution support, and long-term revenue optimization for independent artists, producers, labels, and rights holders.
With more than 30 years of experience in entertainment, Genie began her career as a teenage event planner and promoter in the Hip Hop industry before expanding into the Reggae and Dancehall space, where she became an early pioneer of digital music promotion and online audience engagement.
Throughout her career, she has developed and managed projects for artists, producers, labels, and industry professionals while building systems that support the business side of music beyond marketing alone. Her work has included artist development, digital distribution operations, metadata management, catalog administration, project management, and rights registration.